Walt Disney World puts its name on a projection atrium at the Magic's Kia Center
Walt Disney World and the Orlando Magic announced the Walt Disney World Atrium at Kia Center, a space built around projection technology for game nights. The team also confirmed a new long-term partnership agreement but did not say how long it runs.
Walt Disney World is putting its name on a new atrium inside Kia Center, the downtown Orlando arena where the Orlando Magic play, and filling it with projection technology for game nights. The Magic also confirmed a new long-term agreement with Disney, without saying how long it lasts.
Key Details
- What: The Walt Disney World Atrium at Kia Center
- Where: Kia Center, home arena of the Orlando Magic in downtown Orlando
- Announced: Monday, October 12, 2026
The Buzz
WFTV Channel 9 in Orlando reported the announcement, which pairs a new Disney-branded space at the arena with confirmation that one of the NBA's best-known jersey partnerships is staying in place.
What the Walt Disney World Atrium adds on game nights
The atrium is built around projection technology meant to change how Magic fans experience a night at the arena.
- Projection-led design. Disney says advanced projections will add to the atmosphere and the visuals during Orlando Magic games.
- Inside the arena. The atrium sits within Kia Center in downtown Orlando, not on the Walt Disney World property in Lake Buena Vista.
- Disney technology downtown. The project brings Disney's technology into the Magic's home arena as the team works to improve the game-day experience.
Disney has not shared renderings or described what the projections will show, so for now the atrium is a name and a technology promise. The bigger news for the partnership came from the team itself.
A Disney and Orlando Magic partnership that dates back to 2010
The atrium extends a relationship that has put Walt Disney World on the Magic's jerseys since 2017.
- Partners since 2010. Disney and the Orlando Magic first became partners in 2010.
- Jersey sponsor. Walt Disney World became the team's jersey sponsor in 2017.
- Long-term renewal. Magic President Charlie Freeman confirmed the two organizations have signed a long-term agreement to continue the partnership.
Freeman called the relationship an important part of the organization's history and said the jersey pairing is hard to beat anywhere in the league.
"If you think about all the NBA partnerships, I mean, Walt Disney World and the Orlando Magic, I don't think you can think of a better partner you can have on our jersey," Freeman said.
The deal's length and the atrium's debut are still unknown
The new agreement is confirmed, but its term and the jersey sponsorship's future have not been made public.
- Term not disclosed. Freeman did not say how long the new agreement with Disney runs.
- Jersey future unclear. He also did not say how long Walt Disney World will remain the team's jersey sponsor.
- No debut date. The announcement did not give a date for the atrium's first Magic game.
Our take. If an Orlando trip includes a Magic home game at Kia Center, the atrium is worth looking for, but with no debut date announced, do not plan around seeing the projections yet.