Your Guide to Shopping at D23 2026: Every Store, Exclusive, and How to Get In

By entgrove · July 23, 2026

D23: The Ultimate Disney Fan Event returns to Anaheim from August 14 to 16, 2026, with its biggest shopping lineup yet. Returning favorites like the D23 Marketplace and Mickey's of Glendale are joined by new stops including a pin store, the Disney .YNSD streetwear line, and a first-ever Disney Experiences auction.

D23: The Ultimate Disney Fan Event returns to the Anaheim Convention Center from August 14 to 16, 2026, and this year's shopping lineup is one of the biggest yet. Disney has confirmed a mix of returning favorites and brand new destinations, from the central D23 Marketplace to a first-ever Disney Experiences auction.

Where to shop on the show floor

Much of the appeal of D23 shopping is access to first-to-market and event-exclusive merchandise that is hard to find anywhere else. This year Disney is spreading that merchandise across several sponsored destinations on the Anaheim Convention Center floor, each with its own queue and checkout system. Disney detailed the full lineup on the Disney Parks Blog.

D23 Marketplace

The D23 Marketplace is the event's central shopping hub. It will carry a curated assortment of collections, including a Princess Diaries 25th Anniversary Collection, Star Wars must-haves, global Disney Parks collections, and the return of Disney Fine Art.

Two new spaces join it this year. The D23 Marketplace Pin Store is dedicated to limited-edition and limited-release pins, with fresh designs debuting on Friday, Saturday, and Sunday. The D23 Marketplace Photobooths and Medallions space offers personalized products and event-exclusive medallions. The Marketplace and Pin Store both use a virtual queue, with a standby line opening once boarding groups are redeemed, while the Photobooths and Medallions space is standby only. All three are cashless.

Disney Store

The Disney Store returns with special-edition products and collections that include Disney x Formula 1, Blooms by Disney, exclusive plush, and a preview of a new collaboration with SkinnyDip London. The booth also adds interactive touches: a life-size claw machine photo moment and a limited meet and greet with Disney Artists featuring sketch and signing sessions. Fans can pre-register for those meet and greets in the Disney D23 app through Friday, July 24 at 12 p.m. PST.

Guests who enter the main Disney Store entrance can scan their badge for a free event-exclusive tote bag or sticker while supplies last. Shopping runs through a QR code that ships purchases directly to fans' homes. For those at home, select event merchandise from the Marketplace and Disney Store will go online at DisneyStore.com/d23-event/ starting Monday, August 17 at 8 a.m. PST, while supplies last.

The Walt Disney Company Store

Back for its second year with two locations inside the convention center, The Walt Disney Company Store is the exclusive home of the official D23 2026 logo collection, featuring collaborations with RSVLTS, Nike, Loungefly, and more. Additional collections spotlight Disney's animated Epic Rivals, iconic Walt Disney Studios landmarks, and an all-new line from HARVEYS built from decommissioned seatbelts from Soarin' Over California. A collection inspired by Walt Disney's office in Burbank, Suite 3H, was developed with the Walt Disney Archives as a tribute to the company's founder.

Pin collectors get their own stop at The Walt Disney Company PIN Store, which stocks a large assortment of limited-edition pins, mystery boxes, and framed sets, with a daily pin catalogue rolling out across the event. The Company Store uses a virtual queue on Friday, August 14 and standby lines on Saturday and Sunday, while the PIN Store runs a virtual queue throughout. Both are cashless, though the PIN Store keeps a physical register for pin frame sales.

Mickey's of Glendale and Disney .YNSD

Mickey's of Glendale, the Walt Disney Imagineering campus store, returns with all-new Imagineering-inspired merchandise, exclusive pins, and items developed by Imagineers themselves. A companion Mickey's of Glendale Pin Store rolls out new limited-edition and exclusive pins on Friday, Saturday, and Sunday.

Debuting this year is Disney .YNSD, a streetwear-leaning line that channels the design culture behind Walt Disney Imagineering across apparel, accessories, and more. Each collection blends contemporary style with layered storytelling under the tagline "Imagine the rest." Disney .YNSD uses a virtual queue with a standby option and is cashless.

Disney Studio Store Hollywood

Disney Studio Store Hollywood brings classic Hollywood glamour to the floor with apparel and accessories inspired by the entertainment capital. Fans can shop an all-new collection tied to the El Capitan Theatre's Centennial Celebration, plus limited-edition pins released across all three event days. Access is by virtual queue with a standby option, and the location is cashless.

Disney Publishing Books and Brew

Disney Publishing returns larger than before, stocking first-to-market books that range across graphic novels, autobiographies, and guidebooks, along with collectible Bookcessories, tarot card decks, and Book Nook kits. The booth hosts author signings and a sip and shop experience pouring a new Disneyland Resort coffee blend from Joffrey's Coffee and Tea Co. Penguin Random House is offering gift-with-purchase items including art prints, sticker blind bags, and Disney Editions tote bags. Shopping runs on a standard queue and is cashless, while signing registration uses a virtual queue.

New: The Disney Experiences Auction

The biggest debut of the weekend may be The Disney Experiences Auction: Rare and Remarkable Finds, running Sunday, August 16 for fans on-site and online worldwide. Attendees can preview auction lots all weekend at the Disney Experiences Auction Showroom, an immersive space open via standby queue.

Bidders can register for online bidding through Heritage Auctions, then visit the showroom to sign up for live in-person bidding. The showroom also includes a shopping experience with limited-quantity props, artwork, and themed items drawn from Disney's parks, resorts, and ships. Because of the exclusivity, this location does not offer refunds or exchanges.

More brands and Lorcana on the floor

Beyond the sponsored destinations, the show floor carries D23-exclusive merchandise from a long list of brands: mini backpacks and pins from Loungefly, new Disney and Star Wars Spirit Jerseys, accessory bundles from Little Words Project, and Disney-inspired watches from Citizen. Just Play, Wizards of the Coast, Topps, NECA, KidRobot, Enesco, Pandora, Crocs, Her Universe, BoxLunch, Girls Crew, and RSVLTS round out the roster.

Disney Lorcana players have a reason to stop by Ravensburger's booth, home to the limited-edition 2026 D23 Collection and the Winnie the Pooh Hunny Wizard Premium Foil Playmat.

How to shop at D23 2026

Most locations run on a mix of virtual and standby queues, so preparation pays off. Disney recommends downloading both the Disney D23 app and the Disneyland Resort app, available for iOS and Android, before the event. Between the app-based queues, mobile checkout, and pre-registration windows that open before opening day, having everything set up in advance is the difference between snagging a limited pin and watching it sell out.

What this means for fans

With more than half a dozen shopping destinations and several exclusives that will not restock, D23 2026 rewards a plan. Fans who cannot make it to Anaheim still have a shot at select items online through DisneyStore.com starting August 17, but the auction pieces, event pins, and booth-exclusive collaborations are largely a show-floor affair. A preview of the full lineup is available at D23.com.