Four Disney Villain Her Universe Athletic Dresses Arrive at $69.99, With a Crown Sewn Into the Hood

By entgrove · September 3, 2026

Her Universe athletic dresses inspired by the Evil Queen, Maleficent, the Queen of Hearts and Cruella de Vil have arrived at Once Upon a Time at Disney's Hollywood Studios, priced at $69.99 each. Villain Little World Project bracelets and create-your-own mini plush have also reached Magic Kingdom and Hollywood Studios.

Four Her Universe athletic dresses built around Disney villains have arrived at Walt Disney World, each priced at $69.99. The Evil Queen, Maleficent, the Queen of Hearts and Cruella de Vil each get their own dress, and the design work goes well past a printed character face.

The Four Dresses, and What Is Actually On Them

Her Universe athletic dresses have become one of the more practical park-wear purchases at Walt Disney World, and this set leans on detail rather than logos.

• Evil Queen from Snow White and the Seven Dwarfs, based on the purple gown she wears at the start of the film, with a golden crown worked into the hood and a poisoned apple on the skirt
• Maleficent from Sleeping Beauty, with a basque waist at the front, a purple and dark grey torn pattern across the body, bright green flames at the hem and a Maleficent head silhouette at the top front
• Queen of Hearts from Alice in Wonderland, in red and black with a basque waist and a print that pulls in Alice, the Mad Hatter, Tweedle Dee and Tweedle Dum and the Cheshire Cat, plus a black and red rose on the front
• Cruella de Vil from 101 Dalmatians, mostly black and white with red lining, a black centre panel front and back, white side panels covered in black Dalmatian spots, and a black and white Cruella silhouette in a circle on the chest

The hood details on the Evil Queen dress and the flame hem on the Maleficent dress are the pieces that separate these from a standard character print. They are also the sort of details that read on camera, which is a large part of why the athletic dress has become such a common choice for a park day.

Once Upon a Time, and Why the Location Matters

The dresses turned up at Once Upon a Time on Sunset Boulevard at Disney's Hollywood Studios, which is the shop guests walk past on the way to the Tower of Terror and Rock 'n' Roller Coaster. It is a high-traffic apparel location rather than a specialty boutique, so this is not a limited drop tucked into a corner of the resort.

A villain-heavy apparel push in early September also lines up with the calendar. Mickey's Not-So-Scary Halloween Party is running at Magic Kingdom through the fall, and a Maleficent or Evil Queen dress is exactly the sort of item a guest buys for a party night rather than a random Tuesday.

Villain Bracelets and Build-Your-Own Plush Have Landed Too

The dresses are not the only villain merchandise to arrive in the last few weeks. Mystery Little World Project bracelets have shown up at both Magic Kingdom and Disney's Hollywood Studios, along with create-your-own mini plush inspired by Maleficent, the Evil Queen and Ursula, among others.

Taken together, that is three separate villain product lines hitting park shelves in the same stretch, in three different price brackets: a blind-bag bracelet, a build-it-yourself plush and a $69.99 dress. Disney has been steadily widening its villain merchandise beyond the Halloween window for a few years now, and this is the clearest run of it so far this season.

$69.99 Each, and Park Shelves Only for Now

All four dresses carry the same $69.99 price. Disney has not indicated whether the collection is heading to shopDisney or staying exclusive to the parks, and Her Universe park drops frequently stay in the parks for a stretch before appearing online, if they appear at all.

If a specific character matters to you, the practical advice is to treat Once Upon a Time as the only confirmed location and to check sizing while you are there. Park apparel restocks are not guaranteed, and a four-character run means the popular one sells through first.