Hallmark's holiday pop-up shop opens at Disney Springs on October 7
A limited-time Hallmark pop-up shop opens at Disney Springs on Wednesday, October 7, 2026, built around Holiday Ever After: A Disney World Wish Come True, the Hallmark Channel movie filmed at Walt Disney World. It sells products featured in the film plus Hallmark cards, ornaments and Disney gifts ahead of the movie's November 28 premiere.
A limited-time Hallmark pop-up shop opens at Disney Springs on Wednesday, October 7, 2026. It is built around Holiday Ever After: A Disney World Wish Come True, Hallmark Channel's first original movie filmed at Walt Disney World, and it opens less than two months before the film's premiere.
Key Details
- Opens: Wednesday, October 7, 2026
- Where: Disney Springs
- Closes: No closing date announced
The Buzz
The pop-up is the first in-person piece of a Hallmark and Disney collaboration that fans have followed since cameras rolled at Magic Kingdom in January.
What the Hallmark pop-up sells
Disney describes a curated mix built around products from the movie itself.
- Products from the film. Guests can browse the collection of products featured in Holiday Ever After.
- Hallmark staples. Hallmark greeting cards and collectible ornaments fill out the shop, alongside Disney gifts.
- Disney's pitch. Disney says the shop "invites guests to step into Christmas movie magic."
- Beyond Disney Springs. Select Hallmark Gold Crown stores, Hallmark's branded card and gift shops, plus Hallmark.com and other retailers will also carry the co-branded collection.
That gives fans who cannot get to Disney Springs another way to shop the co-branded collection, though Disney has not said which pop-up items, if any, are sold only in Florida.
Holiday Ever After premieres November 28 on Hallmark Channel
The movie behind the shop gets a prime holiday slot on Hallmark Channel next month.
- Premiere slot. Holiday Ever After: A Disney World Wish Come True airs Saturday, November 28, at 8 p.m. Eastern on Hallmark Channel.
- Countdown to Christmas. It airs as part of Hallmark's 17th annual Countdown to Christmas, the channel's holiday movie season.
- Streaming next day. The film streams on Hallmark+, the company's streaming service, the following day.
- The cast. Lacey Chabert and Travis Van Winkle star alongside Richard Kind and Christy Carlson Romano.
- Filmed at Magic Kingdom. In January, the cast filmed a glass slipper moment at the Cinderella wishing well at Magic Kingdom.
A Hallmark and Disney partnership that goes back to Walt
Hallmark traces the tie-up to a friendship between its founder and Walt Disney in Kansas City.
- Two founders. Hallmark Chief Brand Officer Darren Abbott said the partnership grew from a Kansas City friendship between Hallmark founder J.C. Hall and Walt Disney.
- First Mickey card. Abbott said that friendship led to the first licensed products, "including the very first greeting card featuring Mickey Mouse."
No closing date yet, with more events promised before the premiere
The pop-up is limited-time, but Disney has not said when it ends.
- More to come. Disney says it will share more ways to join the festivities as the premiere approaches.
- Date now firm. At D23 on August 16, Disney had only promised an early October opening for the shop.
Our take. A limited-time shop with no announced closing date is one to visit early: if the Holiday Ever After merchandise is the goal, plan to stop by in October or November rather than counting on it during a December trip.