Disney Store Teases an Alice in Wonderland 75th Anniversary Limited Edition Doll, Revealing July 14

Disney Store has teased an Alice in Wonderland 75th Anniversary Limited Edition Doll, with a full reveal set for July 14 to mark 75 years of the 1951 animated film. Early first-look previews describe a lace-and-daisy-trimmed Alice doll with a basket holding Dinah, priced around $150, though its edition size and designer have not yet been disclosed.

Disney Store is sending Alice back down the rabbit hole. On its official X account, the retailer teased an Alice in Wonderland 75th Anniversary Limited Edition Doll and set a full reveal for July 14, timing the drop to the 75th anniversary of Disney's 1951 animated classic. Full specifics — including how many will be made and who designed it — are being held for the reveal, but early first-look previews already offer a peek at the doll and the wider collection landing alongside it.

Disney Store Sends Alice Down the Rabbit Hole

The tease came straight from Disney Store's official X account, which posted a single question alongside a look at the doll: "Curious about the Alice in Wonderland 75th Anniversary Limited Edition Doll? Follow her down the rabbit hole on July 14 at 8AM." Reports covering the drop peg that window as 8 a.m. PT on July 14, the same morning a broader anniversary collection is expected to go live on shopDisney.

The framing is deliberate: 2026 marks 75 years since Disney's animated Alice in Wonderland first reached audiences in 1951, and the retailer is leaning into the milestone with a limited-edition collectible pitched at longtime fans of the film.

What Early Previews Show

Because the official listing does not go live until July 14, the fullest look so far comes from first-look preview coverage rather than Disney Store's own product page. According to those previews, the Alice doll wears an embroidered and ruffled dress finished with fine lace and gem and ribbon trims, carries an apron pocket brimming with daisies, and comes with a basket accessory holding Dinah, Alice's kitten. Preview reports place the doll at roughly 16½ inches tall with an expected price around $150.

Two specifics that typically define a limited-edition Disney doll — the edition size (how many will be produced) and the designer credited with the piece — have not been disclosed in the teaser or the early previews. Both are the kind of detail Disney Store usually confirms on the product page itself, so they are worth watching for when the listing appears on July 14.

Part of a Wider 75th Anniversary Collection

The doll is the headliner, but preview coverage indicates it arrives as part of a larger Alice in Wonderland 75th Anniversary Collection rolling out on shopDisney the same day. Items and pricing surfaced in early previews include:

• 75th Anniversary dress (women's) — about $130
• Spirit Jersey — roughly $100 for adults, $60 for kids
• Six-piece figurine play set — around $40
• Urupocha-chan plush from Disney Store Japan — about $17
• 1,000-piece Disney Signature puzzle — around $30
• Caterpillar planter / watering can — listed as coming soon, with pricing to follow

As with the doll, these figures come from first-look previews and should be treated as early guidance until the collection is officially posted.

Not the Bradford Exchange Glitter Globe

This is a separate release from the Alice in Wonderland collectible GenieGrove has previously covered. That earlier piece is the Bradford Exchange Illuminated Musical Glitter Globe — a roughly 6.75-inch, hand-cast resin water globe priced at about $129.99, with built-in LEDs that light up the Cheshire Cat's grin and a music box playing a tune from the film. It is sold by third-party collectibles company The Bradford Exchange, not by Disney Store.

The new item is a different product entirely: a Disney Store limited-edition fashion doll sold through shopDisney, tied specifically to the film's 75th anniversary. Same character, two very different collectibles from two different retailers.

What Collectors Should Know

For anyone tracking the release, the plan is straightforward: the Alice in Wonderland 75th Anniversary Limited Edition Doll and its companion collection are set to appear on DisneyStore.com on July 14, with reports pointing to an 8 a.m. PT drop. Limited-edition Disney dolls with capped runs tend to move quickly, so the edition size Disney Store confirms at launch will be the number to watch. Full official details — price, run size, and designer credit — are expected with the reveal at shopDisney.