Alice in Wonderland Urupocha-chan Plush Hop to Disney Store on July 14

Disney Store will release its Alice in Wonderland Urupocha-chan plush on July 14, announcing the date with a stop-motion garden teaser on X. The palm-sized Japan-born line covers Alice, the White Rabbit, the Cheshire Cat, Dinah, and a Young Oyster at $17 each, arriving alongside the film's 75th anniversary collection on DisneyStore.com.

Disney Store has put a date on its Alice in Wonderland Urupocha-chan plush: July 14. The retailer announced the release with a stop-motion teaser on X that sends the palm-sized characters wandering through a miniature garden, and the plush arrive the same morning the rest of the film's 75th anniversary collection opens on DisneyStore.com.

A very important date: July 14

The official Disney Store account posted the teaser on July 12 with a caption borrowed from the White Rabbit himself: "Don't be late for a very important date! Alice in Wonderland Urupocha-Chan plush step through the looking glass on July 14." The 30-second spot is shot stop-motion style, with the plush posed through a hand-built garden of moss banks, foxgloves, and tea-party props.

Five characters step through the looking glass

The video features five plush from the 1951 film: Alice in her blue dress and black hair bow, the White Rabbit in his red jacket and yellow waistcoat, the pink-striped Cheshire Cat, Alice's kitten Dinah, and a Young Oyster wearing its shell like a bonnet. Early coverage of the anniversary collection names the same four supporting characters alongside Alice, priced at $17 apiece.

Urupocha-chan is Disney Store Japan's line of palm-sized plush with rounded bodies and oversized, reflective eyes that give every character a teary, pleading look. The Japanese Alice set released in 2023 ran seven characters deep at 1,100 yen each, adding the March Hare and the Dormouse; whether those two follow to the US store has not been confirmed. The line itself only started reaching DisneyStore.com this spring, when the retailer began stocking Disney Store Japan imports through its international arrivals program.

Inside the stop-motion teaser

The spot leans on the film's imagery without a word of dialogue. Alice wanders past a tree trunk pinned with hand-lettered UP and DOWN arrow signs, the White Rabbit bounds across hedges, and the Cheshire Cat surveys it all from a mossy limb. Everything converges on a garden tea party: a giant white alarm clock as the centerpiece, stacked rose-print teacups, a gold pocket watch, heart playing cards, and a slice of pastel rainbow cake. Dinah rides in a teacup while the Young Oyster settles in at the table beside a strawberry.

Part of the 75th anniversary collection

Walt Disney's animated Alice in Wonderland premiered in 1951, and Disney Store is marking the 75th anniversary with a dedicated collection that opens July 14 at 8 a.m. PT. The plush are one piece of a larger wave: the lineup also includes a $130 vintage-inspired anniversary dress, spirit jerseys at $100 for adults and $60 for kids, a $40 six-piece figurine play set, and a $30 1,000-piece puzzle with art by Stephanie Laberis. A Caterpillar planter and watering can are listed as coming soon.

The headliner of that wave is a 16 1/2 inch Limited Edition Alice doll at $150, which Disney Store teased separately earlier this month. The doll and the Urupocha-chan plush are distinct products; the doll is a dressed collectible with an embroidered gown and a Dinah basket accessory, while the plush are small, soft, and a tenth of the price.

What this means for collectors

Until this spring, adding Urupocha-chan to a US collection usually meant paying import markups, and resale listings for the Japanese Alice plush have run into the mid-$20s per character. At $17 direct from DisneyStore.com, this is the cheapest way yet to get the set stateside. Anyone planning to grab all five should be ready when the collection opens at 8 a.m. PT on July 14 at DisneyStore.com.