How Disney Experiences Turns Beloved Stories Into Immersive Worlds

Disney Experiences Chairman Josh D'Amaro and Walt Disney Imagineering are pouring generational investment into theme parks, cruise ships and consumer products that let guests live inside Frozen, Toy Story, Avengers and Star Wars. From World of Frozen in Hong Kong to Star Wars: Galaxy's Edge and the Disney Wish, the company is expanding an IP-driven flywheel that stretches from EPCOT to Disneyland Paris.

A Disney vacation has always been less about watching a story and more about stepping inside one, and that philosophy is now driving one of the largest waves of investment in company history. Walt Disney Imagineering is translating marquee franchises into fully themed lands, cruise experiences and consumer products under the umbrella of Disney Experiences.

Disney's blend of imagination and technology lets fans delve deeper into their favorite stories, from World of Frozen at Hong Kong Disneyland to Avengers Campus in California and Paris. Every detail, down to the smallest sight line or snack, is engineered to immerse guests in uniquely Disney ways.

"We're making investment decisions that look decades ahead, with a view to create long-lasting appeal to generations of families," said Josh D'Amaro, Chairman of Disney Experiences. "Just like our stories and characters, our new lands, ships, hotels and attractions will stand the test of time."

Frozen, Toy Story and Marvel Across the Globe

The Frozen franchise has inspired experiences around the globe. World of Frozen invites guests to explore Arendelle at Hong Kong Disneyland, while Frozen Ever After at EPCOT was the first attraction to take guests on a singalong boat cruise through Arendelle using Disney's Audio-Animatronics. Hollywood Studios hosts For the First Time in Forever: A Frozen Sing-Along Celebration, and a new Frozen-themed land is coming to Disneyland Paris as part of a multi-year expansion.

Toy Story Land shrinks guests to the size of toys across Walt Disney World, Shanghai Disney Resort, Hong Kong Disneyland and Disneyland Paris, home to Slinky Dog Dash, Alien Swirling Saucers and Toy Story Mania! Toy Story themed hotels at Shanghai and Tokyo, plus Pixar Place Hotel at Disneyland Resort, extend the stay, while Disney Cruise Line offers Pixar Day at Sea sailings.

Marvel fans can train alongside heroes at Avengers Campus at Disney California Adventure and Walt Disney Studios Park in Paris, including WEB SLINGERS: A Spider-Man Adventure. Hong Kong Disneyland layers in Iron Man Experience and Ant-Man and The Wasp: Nano Battle, while Disneyland Paris offers Hotel New York: The Art of Marvel. Disney Cruise Line rounds it out with Worlds of Marvel dining aboard the Disney Wish and a Marvel Day at Sea cruise aboard the Disney Dream. Over at EPCOT, Guardians of the Galaxy: Cosmic Rewind uses a reverse-launch omnicoaster ride system for an intergalactic chase.

Star Wars Expansion From Batuu to the Disney Wish

Star Wars: Galaxy's Edge transports guests to the planet Batuu at Walt Disney World and Disneyland Park, where they can build droids and lightsabers. Millennium Falcon: Smugglers Run and Star Wars: Rise of the Resistance power the land's headline attractions, while Star Tours - The Adventures Continue continues to fly at multiple parks. Aboard the Disney Wish, the Star Wars Hyperspace Lounge offers interstellar views and signature beverages.

Through Disney Consumer Products, toys, apparel and Disney Publishing Worldwide titles like the Percy Jackson series extend the story home, turning every franchise moment into a lifestyle brand.

What This Means for Disney Fans

Disney Experiences is doubling down on a multi-park, multi-ship strategy that ensures fans of every franchise, from Arendelle to Batuu, have a place to live inside the story for decades to come.