Disney Celebrates 100 Years of Winnie the Pooh with New Campaign and Products

Disney is marking the 100th anniversary of Winnie the Pooh with a new brand campaign, exclusive products, publishing titles, and content celebrating a century of the honey-loving bear's gentle wisdom and timeless charm.

Oh, bother — in the best way possible. Winnie the Pooh turns 100, and Disney is celebrating a century of the Hundred Acre Wood with a comprehensive campaign spanning new products, publishing, and content.

A Legacy of Storytelling

Pooh's relationship with Disney began nearly 60 years ago when Walt Disney himself introduced the Hundred Acre Wood to audiences through animation. Since then, Pooh and his friends — Piglet, Tigger, Eeyore, and the rest — have become some of the most beloved characters in entertainment history, known for their gentle humor, timeless wisdom, and boundless imagination.

What's Coming

The centennial celebration includes a new brand campaign spotlighting Pooh's legacy, along with exclusive products and publishing titles that honor the character's enduring appeal. From collectible merchandise to new content, Disney is pulling out all the stops to ensure that the "hunny-loving" bear's 100th birthday is properly celebrated.

Whether you grew up with the classic animated shorts or discovered Pooh through more recent stories, this milestone is a reminder of why these simple tales of friendship and wonder continue to resonate across generations.