Spider-Man: Brand New Day Trailer Shatters Records With 718 Million Views

Tom Holland unveiled the official trailer for Spider-Man: Brand New Day from atop the Empire State Building, setting a new record with over 718 million views in its first day. The film, directed by Destin Daniel Cretton, swings into theaters on July 31, 2026.

Spider-Man: Brand New Day has officially broken the internet. After a 24-hour global fan event that saw snippets of the trailer revealed piece by piece around the world, Tom Holland himself unveiled the full trailer from atop the Empire State Building at sunrise — and the response was nothing short of historic.

A Record-Breaking Reveal

The trailer racked up over 718 million views in its first day alone, making it the biggest trailer launch of all time. The baton-passing campaign leading up to the reveal had Spidey fans worldwide buzzing with anticipation, each snippet building toward the dramatic sunrise unveiling in New York City.

A Brand New Chapter for Peter Parker

Set four years after the events of Spider-Man: No Way Home, the film follows Peter Parker as an adult living entirely alone. Having voluntarily erased himself from the lives and memories of everyone he loves, Peter has devoted himself fully to protecting New York — a full-time Spider-Man in a city that no longer knows his name.

But as the demands of crime-fighting intensify, the pressure sparks a surprising physical evolution that threatens his very existence. Meanwhile, a strange new pattern of crimes gives rise to one of the most powerful threats he has ever faced.

Directed by Destin Daniel Cretton and starring Tom Holland as the wall-crawling hero, Spider-Man: Brand New Day swings exclusively into theaters on July 31, 2026.