Disney Kicks Off Blockbuster Summer With Mandalorian, Toy Story 5, Moana, and Spider-Man Tie-Ins

Disney has officially launched Blockbuster Summer, a months-long celebration anchored by four major film releases — The Mandalorian and Grogu, Toy Story 5, the live-action Moana, and Spider-Man: Brand New Day. The kickoff brings a sprawling lineup of consumer products from LEGO, Hasbro, Mattel, Crocs, Bath & Body Works, and more, plus a new digital short titled Lights, Camera…Play! that stitches the season's franchises together in stop-motion style.

Disney has officially launched Blockbuster Summer, a sprawling tentpole celebration that pulls four of its biggest theatrical releases — The Mandalorian and Grogu, Toy Story 5, the live-action Moana, and Spider-Man: Brand New Day — under a single marketing banner. The campaign extends the magic well beyond the multiplex with a fresh digital short and a global lineup of merchandise rolling out at retailers worldwide.

The season-launching short, Lights, Camera…Play!, sets the tone with a playful stop-motion style that brings together characters from Disney, Pixar, Star Wars, and Marvel for a surprise-filled crossover. It's the kind of cross-franchise mash-up Disney typically reserves for park-anniversary spectaculars, repurposed here as the seasonal hook that ties everything from action figures to luggage to lip balm to the summer slate.

Dive Into Blockbuster Summer

Blockbuster Summer is built around four release-window tentpoles, each backed by its own merchandise wave. Disney Consumer Products is partnering with global brands to debut collections across fashion, toys, and collectibles — meaning the storytelling, in Disney's framing, won't stop when the credits roll.

The Mandalorian and Grogu

First out of the gate is The Mandalorian and Grogu, hitting theaters May 22. The film's product wave leans hard on the duo's all-ages appeal — a sweet spot Disney Consumer Products has been mining since Grogu first broke the internet in 2019.

LEGO Star Wars is joining the launch with six new building sets inspired by the film, while Hasbro's Action Buddy Grogu brings the foundling to life as an interactive toy featuring more than 50 sound and movement combinations — a clear answer to the wave of Grogu plush that dominated the 2020 holiday season.

Beyond the toy aisle, Disney is leaning into lifestyle collabs that target the older end of the fandom. Bath & Body Works is debuting its first-ever unisex line inspired by the film, and new products are arriving from RSVLTS, Olive & June, Owala, and Ray-Ban.

Toy Story 5

Before Woody, Buzz Lightyear, and Jessie ride into theaters on June 19, fans can saddle up with a deep Toy Story 5 product wave. Crocs is going all-in on fandom-first fashion with a Jessie-inspired "Croot", betting that the cowgirl character can do for clog culture what Mickey did for the brand's parks collection.

Beginning June 9, Away's new Toy Story collection rolls out rolling luggage, backpacks, and bag charms — a notable upmarket step for a franchise whose merch typically lives at Walmart price points. For at-home play, Mattel is launching Disney and Pixar's Toy Story 5 Playscale Interactable Action Figures, giving fans a new way to play along with their favorite characters.

Moana

The live-action Moana sets sail July 10, and Mattel is leading its merchandise charge with a brand-new doll collection available exclusively at Target. The lineup spans an adventure-ready Maui to a singing Moana doll that plays a clip of "How Far I'll Go" — leaning on the song that's been streamed more than any other in the modern Disney songbook.

Disney is teasing more reveals across fashion and play as the release date approaches, suggesting the Moana wave is being held back for a closer-to-launch marketing crescendo than the May 22 Mandalorian push.

Spider-Man: Brand New Day

Closing out the summer, Spider-Man: Brand New Day swings into theaters July 31 with a Marvel-sized merchandising push. The LEGO Group is releasing three new Super Hero-inspired sets, including the headlining Spider-Man vs. Hulk Epic Clash.

Hasbro's tie-in line goes deep on role-play. The Spider-Man Wisecrackin' Glow Mask packs more than 30 sounds and phrases plus light-up eye lenses that react to different sayings, while the Savage Hulk Talk'n Electronic Mask features over 10 sound effects, moving eyebrows, and an opening mouth — a tier of animatronic mask Hasbro has historically reserved for the franchise's biggest releases.

The product family extends across apparel, accessories, toys, and home goods. Topps is dropping collectible movie-inspired trading cards, and Walmart is positioning itself as the official Blockbuster Summer retail destination with licensed drops, limited-time offers, and theater-inspired popcorn buckets paired with collectible Fandango movie tickets.

Disney Publishing Joins the Party

The summer push extends to the bookshelf as well. Disney Publishing is rolling out tie-in titles across the four franchises, including the playful picture book Don't Close This Book! inspired by Toy Story 5, the hands-on Moana: The Official Cookbook, and richly detailed worldbuilding companions like The Mandalorian Visual Guide.

The mix — picture books for young readers, culinary tie-ins for families, and lore-heavy visual guides for adult collectors — mirrors the consumer-products strategy of casting a wide age-and-fandom net for every theatrical window.

What This Means for Disney Fans

Blockbuster Summer is one of the most coordinated cross-franchise consumer-products campaigns Disney has staged in years, with each of the four films getting its own release-window product wave instead of a single front-loaded launch. For fans, that means new drops landing roughly every three to four weeks from late May through early August.

It's also a notable bet on premium collaborators — Crocs, Away, Bath & Body Works, Ray-Ban — alongside the usual LEGO/Hasbro/Mattel anchors, signaling Disney's continued push to court the older, lifestyle-driven side of fandom. Expect more announcements at Walmart, Target, and shopDisney as each release date approaches.