Disney+ Launches Pop-Up 'Plus Up Your Day' Events in NYC and LA

To celebrate the November 12, 2019 launch of Disney+, the streamer is teaming with brands across New York City and Los Angeles for pop-up experiences, exclusive treats, and free swag. A streaming hub in Bryant Park and Caruso property activations in LA anchor the launch-day celebration.

The wait is nearly over. To mark the November 12, 2019 launch of Disney+, the new home for Disney, Pixar, Marvel, Star Wars, and National Geographic, the streaming service is partnering with brands across Los Angeles and New York City to "plus up your day" with pop-up experiences, exclusive treats, and launch-day giveaways.

A Streaming Hub in the Heart of Manhattan

In New York City, Disney+ is opening a pop-up streaming hub on 6th Avenue between 42nd and 43rd Street, adjacent to Bryant Park. The activation runs from 8 a.m. to 7 p.m. on launch day, inviting fans to drop by for photo opportunities, giveaways, and first looks at the service. Additional offers are scattered across the city throughout the day.

Los Angeles Treats and Retailers

Over on the West Coast, Disney+ is partnering with participating Caruso properties around LA, where exclusive retailers will roll out "plus up your day" offers and special menu items. Whether it's a sweet treat or a limited-time product, the promotions aim to turn launch day into a citywide celebration for the Disney faithful.

What This Means for Disney+ Fans

Disney is pulling out all the stops to make Disney+ launch day an event, not just a product release. For fans lucky enough to live in or visit LA or NYC, the pop-ups offer a tangible way to celebrate the streaming service's debut, while everyone else can still sign up and start streaming from home the moment the service goes live.