Shanghai Disney Resort Launches Year-Long 10th Anniversary Celebration

Shanghai Disney Resort kicked off its 10th anniversary celebration on March 20, 2026, with a year-long program titled "With You, It's Magic+" spanning all-new entertainment, the resort's largest-ever merchandise collection, and immersive seasonal programming. Highlights include the new castle show "The Heart of Magic" at Enchanted Storybook Castle — now with three satellite stages — plus a reimagined Illuminate! nighttime spectacular featuring a new Disney's Wish segment. New Zootopia and Duffy and Friends parade floats, anniversary food menus, and the interactive Magic Wand experience round out the celebration.

Shanghai Disney Resort launched its year-long 10th anniversary celebration on March 20, 2026, themed "With You, It's Magic+." The milestone brings an all-new castle show, parade additions, a reimagined nighttime spectacular, the largest merchandise collection in resort history, and a sweeping calendar of seasonal entertainment across Shanghai Disneyland, its resort hotels, and Disneytown.

Entertainment: New Shows Take Center Stage

The Heart of Magic

"The Heart of Magic" is an all-new entertainment production unfolding across Enchanted Storybook Castle, now expanded with three satellite stages and connecting bridges that bring guests closer to the story than ever before. Mickey and Friends embark on a quest to restore the Heart of Magic, joined by beloved characters from Cinderella, Winnie the Pooh, Tangled, Mulan, Hercules, Frozen, Toy Story, Coco, and Turning Red. Notably, Hercules makes his Shanghai Disneyland debut, while Miguel from Coco steps out for his first major park role at the resort.

Mickey's Storybook Express Gets Two New Additions

The fan-favorite parade "Mickey's Storybook Express" gains two exciting additions for the anniversary year.

FriendSHIP! The Duffy and Friends' Special Pre-Parade — Sailing ahead of the main parade, a new float shaped like a golden ship decorated with playful waves, a telescope, and shimmering birthday details brings all seven Duffy and Friends characters to life in new celebratory attire. Select guests can even join the procession for an extra-special moment.

All-New Zootopia Parade Float — A high-energy Zootopia party rolls in as part of Mickey's Storybook Express, featuring superstar Gazelle's concert bus. Judy Hopps and Nick Wilde lead the bash alongside DJ Officer Clawhauser, Gary De'Snake, newly elected mayor Brian Winddancer, and the Big family. The float is accompanied by performances of "Try Everything" from Zootopia and "Zoo" from Zootopia 2.

Reimagined Illuminate! A Nighttime Celebration

The dazzling "Illuminate! A Nighttime Celebration" nighttime spectacular shines brighter than ever on Enchanted Storybook Castle, debuting a grand new finale where Mickey Mouse appears in a flash of magic sparkles wearing a majestic new magician ensemble. Fountains, lasers, fireworks, and projections transform the Gardens of Imagination into a festive party, with a brand-new segment inspired by Disney Animation's Wish featuring Asha, Star, and the lyrics of "This Wish."

Seasonal Entertainment: The Star Squad and Year-Round Programming

The all-new Star Squad — energetic dancers in dazzling star-themed outfits — will bring extra cheer to seasonal entertainment throughout the anniversary year. Kicking off in spring ahead of the FriendSHIP! Pre-Parade, the squad will also appear for summer moments with Chip 'n' Dale, an autumn spook-tacular cavalcade, the Winter Royal Ball's Princess and Prince encounters, and a lively Zootopia Street Party during Chinese New Year.

Anniversary Food and Drink

Shanghai Disney Resort will serve a year-long lineup of 10th anniversary treats. In a nod to one of China's most iconic birthday traditions, noodle dishes will appear across menus throughout the resort. Signature flavors hailing from cities around China will give guests from across the country a wide array of distinctive options with a Disney twist. Fan-favorite snacks from the past decade will also return, and anniversary souvenirs — including new popcorn buckets, cups, and straw clips — let guests bring the magic home.

The Largest Merchandise Collection in Resort History

The largest dedicated merchandise collection in Shanghai Disney Resort history debuts for the milestone year, featuring plush, apparel, accessories, and collectibles with glimmering designs inspired by Mickey and Friends, Duffy and Friends, and Enchanted Storybook Castle. For the first time, interactive and personalized elements are included — highlighted by the all-new Magic Wand, which lets guests summon and collect magic throughout the park.

New Character Outfits and Cast Member Moments

Mickey and Friends and Duffy and Friends will don brand-new birthday outfits for the occasion, inspired by the glimmering celebration theme and bursting with wishing star magic.

Beyond the Park: Decor, Digital Experiences, and Collectible Tickets

Anniversary magic shines from the moment guests arrive at the gate: a new Mickey Floral display features the 10th anniversary logo and a playful birthday hat, while glimmering stars and hidden "10th" motifs appear throughout the park, hotels, and Disneytown. From morning to night, cast members from the lively Magic Squad create memorable moments including whimsical floor art, special shopping and dining encounters, and birthday surprise interactions.

The digital experience "My Magic Star" lets guests create a personalized star, draw daily magical cards, unlock special in-park experiences, and share memories with themed templates — before, during, and after a visit. Starting March 20, new collectible park tickets featuring 30 Disney characters each include a puzzle piece that forms a complete set over multiple visits, plus a section of a Shanghai Disneyland landmark for creative photos.

Disneytown joins the festivities with seasonal markets, crafts, and walking tours beginning in spring, while resort hotels offer in-room birthday surprises and a hidden "10" discovery tour.

Why This Matters for International Disney Fans

The Shanghai Disney Resort 10th anniversary marks a landmark year for the resort, which has grown significantly since opening in 2016. With new entertainment across every season, an interactive merchandise lineup, and the record-breaking castle show expansion at Enchanted Storybook Castle, 2026 offers one of the most compelling reasons ever to visit Shanghai Disneyland. Full details and trip planning resources are available at ShanghaiDisneyResort.com.