New Disney Princess Products and Experiences for World Princess Week
Disney Consumer Products is rolling out a major wave of new Disney Princess merchandise and experiences for World Princess Week and the 'Create Your World' campaign. Launches span Mattel, American Girl, LEGO, Sigma Beauty, CORKCICLE, and Disney Publishing, alongside events at Disneyland Resort and Disney Store Times Square.
World Princess Week has arrived, and Disney Consumer Products is celebrating with a massive wave of new Disney Princess products and experiences tied to the "Create Your World" campaign. From a two-day regal experience at Disneyland Resort featuring Disney Legends Anika Noni Rose, Jodi Benson, Linda Larkin, and Paige O'Hara, to new Mattel, American Girl, LEGO, Sigma Beauty, and CORKCICLE collections, there is something for every Princess fan.
The Create Your World campaign encourages fans to embrace their inner Princess magic to create the world they envision. The kickoff event at Disneyland Resort welcomed invited guests into an immersive celebration of all things Princess, with surprise appearances from voice talent behind Tiana, Ariel, Jasmine, and Belle.
Key Details
- Event: Create Your World – A Disney Princess Regal Experience
- Location: Disneyland Resort + Disney Store Times Square
- Disney Legends in attendance: Anika Noni Rose (Tiana), Jodi Benson (Ariel), Linda Larkin (Jasmine), Paige O'Hara (Belle)
- Sweepstakes: Disney Princess Create Your World Sweepstakes, 8/23/24 – 9/20/24, Walt Disney World Resort prize
New Mattel, American Girl, and LEGO Disney Princess Products
The brand-new Mattel Disney Collector Enchanted Elegance Collection features Ariel, Mulan, and Rapunzel in red carpet-ready gowns. American Girl welcomes Rapunzel to its Disney Princess doll lineup, with the Rapunzel Doll Story Bundle including a Pascal figurine, painting accessories, and hair accessories. The LEGO Moana's Wayfinding Boat building set brings Motunui to brick form, while the Jakks Pacific Deluxe Day Spa Vanity rounds out the playtime lineup.
Beauty, Drinkware, and Apparel Collections
The new Sigma Beauty Disney's "The Little Mermaid"-inspired collection includes an eyeshadow palette, blush, highlighter, and more, available September 24 and coming soon to Disney Store. Tweezerman is rolling out Disney Princess Slant Tweezers and Forever Friends Nail Files, while CORKCICLE is releasing Little Mermaid drinkware including the Ariel Disney Cruiser insulated tumbler.
Costumes, Plush, Apparel, and Publishing
Disney Store is releasing new Cinderella and Aurora costume collections with coordinating accessories, plus Flounder and Sebastian small plushies inspired by Ariel's undersea best friends. The Disney Princess T-Shirt Dress, Windbreaker Hoodie, and Icons Jacket for Women round out the apparel lineup. Disney Publishing is releasing "Tiana's Perfect Plan," the debut picture book from Disney Legend Anika Noni Rose, along with a "Cinderella Pop-Up Book" from Insight Editions.
Princess Experiences: Hey Disney Soundscape, AR Portal, and YouTube Series
Fans can dive into Ariel's world with the new "Hey Disney!" Little Mermaid Soundscape on Amazon Alexa. An all-new Portal to the Princesses augmented reality experience lets kids meet Ariel, Moana, Tiana, and Rapunzel on mobile devices. And the official Disney Princess YouTube channel is rolling out "Create Your World | Making a Disney Song!" — a six-episode series following four girls through the first-ever performance of an original song.
Disney Store Times Square Soirée and Sweepstakes
Disney Store Times Square kicked off World Princess Week with its own Princess soirée on Sunday, August 25 — a full afternoon of imagination and fun. Fans can also enter the Disney Princess Create Your World Sweepstakes for a chance to win a Walt Disney World Resort vacation. The sweepstakes runs August 23 through September 20, 2024, with no purchase necessary. Entries are open to legal residents of the 50 U.S. states and D.C. who are 18 or older.
What This Means for Disney Parks Fans
World Princess Week represents one of the largest coordinated Disney Princess product launches of the year, spanning toys, beauty, drinkware, apparel, publishing, and digital experiences. With Disney Legends voice talent making appearances and brand partners from Mattel to CORKCICLE participating, the "Create Your World" campaign is designed to reach every corner of the Princess fandom — from collectors to families booking Walt Disney World Princess experiences.