Disney Store Launches 'Disney Store Limited Time' Pop-Up Retail Destinations

Disney Store is debuting Disney Store Limited Time, a series of pop-up retail destinations created in collaboration with Go! Retail Group, with the first two locations opening in Pittsburgh and Paramus, New Jersey. The immersive in-person shopping experiences will feature opening ceremonies, Disney Store-exclusive products, and the storytelling flair that defines the brand.

Disney Store is expanding its physical retail presence with the launch of Disney Store Limited Time, a series of pop-up retail destinations created in collaboration with Go! Retail Group. The first two locations are set to open in the Pittsburgh and Paramus, New Jersey markets, bringing immersive in-person Disney shopping experiences to areas without a permanent Disney Store.

A New Kind of Disney Shopping Experience

Beginning in May 2026, Disney Store Limited Time locations will bring Disney storytelling to life through engaging, in-person retail destinations. Unlike a traditional permanent store, these limited-time locations are designed to create a sense of event and discovery for visitors — drawing on the signature touches that have made Disney Store a destination in its own right, including opening ceremonies, immersive in-store designs, and products exclusive to the Disney Store brand.

Two Opening Locations to Watch

The first Disney Store Limited Time destination opens at Ross Park Mall in Pittsburgh, Pennsylvania on May 23, 2026, followed by a second location at Westfield Garden State Plaza Mall in Paramus, New Jersey in Fall 2026. Both locations will carry authentic Disney merchandise and offer the kind of fan-forward environment — steeped in creativity, storytelling, and quality — that defines the Disney Store mission. Grand opening details are to be announced ahead of each location's debut.

What This Means for Disney Fans

The Disney Store Limited Time initiative signals Disney's continued investment in physical retail as a channel for storytelling and fandom — not just commerce. By pairing the Disney Store brand with pop-up format flexibility, the program can reach fan communities in markets that don't have a permanent flagship location. Fans can browse the full online catalog in the meantime at DisneyStore.com.